Думай медленно... решай быстро _ Yavaş Düşünün ... Çabucak Karar Verin

Annotatsiya

Nashi deystviya i postupki opredeleny nashimi myslyami. No vsegda li my kon-troliruyem nashe myshleniye? Nobelevskiy laureat Daniel' Kaneman ob"yasnyayet, pochemu my podchas sovershayem neratsional'nyye postupki i kak my prinimayem nevernyye resheniya. U nas imeyetsya dve sistemy myshleniya. "Medlennoye" mysh-leniye vklyuchayetsya, kogda my reshayem zadachu ili vybirayem tovar v magazine. Obychno nam kazhetsya, chto my uverenno kontroliruyem eti protsessy, no ne budem zabyvat', chto pozadi nashego soznaniya v fonovom rezhime postoyanno rabotayet "bystroye" myshleniye — avtomaticheskoye, mgnovennoye i neosoznavayemoye…