Marketing Alet Çantası

We know that consumers are no longer in the aisles, but on the screens. This book has been prepared for students studying in the relevant departments of universities who want to do brand positioning in digital, digital agency employees and those who want to improve themselves in digital.

If you're going to read this book, you're going to read completely tried-and-true methods for web design, SEO, digital marketing, digital advertising, social media management, brand management and communication strategies. In the light of these techniques, you will learn how to get maximum efficiency with limited advertising budget.

It is a valuable resource study prepared as a result of synthesizing the academic education, experience and knowledge of the informatics specialist, who has been providing services and training to global brands, corporate companies and official institutions in various sectors for about 15 years.

INGREDIENTS

Section 1

Welcome to the Digital World

The Birth of the Internet

Historical Development of Computer

What is the World Wide Web?

What is Web 1.0 and Web 2.0, Web 3.0 and Web 4.0 Technology?

Chapter 2

What is Social Media?

What is the Place of Social Media in Our Lives?

Social Media Adoption Is Accelerating

Differences Between Social Media and Traditional Media

Digital Generations (x, y, z)

Social Networks Tagline

What are Social Media Content Sharing Tools?

What is Content Management?

Success Strategies in Social Media Advertisements

How is Social Media Advertising Model Determined?

On Facebook, Instagram and WhatsApp Messenger

What are the Tips for Advertising Planning?

What is the Cost of Advertising in the Facebook Ad System?

What Does the Relevance Score Mean?

When and How Frequent Should Content Sharing Hours Be on Social Networks?

Facebook Management Strategy

Instagram Management Strategy

Twitter Management Strategy

YouTube Management Strategy

LinkedIn Management Strategy

Chapter 3

25-Item Checklist in Digital Advertising Management

What are the Psychological Contributions of Neuromarketing to Digital Marketing Strategy Formation?

Creating a Digital Strategy with 20 Mental Triggers

What is Email Marketing?

How is E-mail Marketing Done?

How to Generate Data for E-mail Marketing?

What are E-mail Marketing Techniques?

You Can Follow To Stay Up-to-Date in Digital Marketing

Trend Resources

Chapter 4

A Brief Overview of Influencer Marketing